You are posting. You are showing up. People aren't booking. Genuine Reach is the marketing guide for wellness practitioners who know their work is good — and want to reach the people who need it, without losing their voice or their values.
The strategies that sell trainers don't fill a retreat. The content formulas written for product businesses don't translate to somatic work, yoga, or breathwork. And the gap between "I know my work is good" and "I know how to reach the people who need it" can feel enormous.
Genuine Reach is built entirely for practitioners. Not borrowed from the business world and adapted — built from the ground up for people whose work is personal, relational, and transformational.
"I spent years being good at hosting retreats and really bad at talking about them. Not because I had nothing to say — because no one had written the marketing playbook for this kind of work. So I wrote it." — Montana King, Mindful Earth
Clarity on your offer, your audience, and what makes your work distinct. The foundation before any marketing. No positioning, no content strategy fixes unclear messaging.
Which platforms actually work for retreat hosts, how to show up on each, and how to stop spreading yourself thin across everything.
Your email list will fill your retreat. Instagram will not. How to build it, what to send, and three complete email templates for retreat launches.
Ready to use. Written for practitioners specifically. For retreats, workshops, 1:1 sessions, and the business side of building a wellness practice.
The three things your retreat sales page actually needs. A template you fill in with your own words — so it sounds like you, not a copywriter.
How to brief a photographer, create content that feels genuine, and build a visual identity that reflects the depth of your work.
Eight sections, one system, no more guessing what to post.
Get Genuine Reach — CA$22 →The interactive HTML version opens in Chrome and becomes your actual marketing plan — type your positioning statement, fill in your launch calendar, work through the content prompts. It saves as you go.
The PDF is your permanent reference. Both versions in one download.
"I've been posting consistently for two years and never fully understood why some content worked and some didn't. This guide gave me a framework I could actually apply — and within three weeks of using it, I had two retreat enquiries from people who had never heard of me."
Yoga teacher & retreat host, Edinburgh"The 6-week launch plan alone is worth the price. I've been winging my retreat launches — opening bookings and hoping. Having a week-by-week plan made everything feel possible instead of overwhelming."
Breathwork facilitator, Toronto"Every marketing guide I've read was written for product businesses. This is the first one that actually understood what it's like to sell something personal and relational. The positioning section changed how I talk about my work entirely."
Somatic practitioner, AmsterdamTestimonials from early community members. Names withheld by request.
You are posting content that gets engagement but no sign-ups
You know your retreat is transformational but struggle to communicate that in a way that converts
You want to grow your audience without losing your voice or your values
You are tired of marketing advice that was designed for product businesses, not healing work
You are a yoga teacher, retreat host, breathwork facilitator, somatic practitioner, or wellness coach
CA$22. Instant download. PDF + interactive HTML. Use code BOTHGUIDES at checkout to get Grounded Growth (the retreat planning companion) for CA$11.
Get Genuine Reach — CA$22 → Work 1:1 with Montana →Questions? connect@mindfulearth.eco