@mindfulearth.eco · @mindfulearth.events · @mindfulearth.media
Press Kit

Mindful Earth
in the world.

Everything you need to write about, feature, or reference Mindful Earth. For press enquiries, interviews, or collaborations, contact us directly.

Press Enquiry
Brand Overview

About Mindful Earth

Mindful Earth is a purpose-led wellness ecosystem being built to support the practitioners who make healing possible — and the communities who need it. Founded in 2019 by Montana King and currently based in London, Mindful Earth operates at the intersection of wellness infrastructure, community building, and environmental responsibility.

The platform is in active development, with a suite of services currently available — event planning, wellness marketing, business consulting, and corporate wellness — while the full ecosystem (community, education, experiences, and marketplace) comes online in phases through 2026 and beyond.

Tagline: Return to Self, Community & Nature
Founded: 2019
Headquarters: London, UK
Website: mindfulearth.eco
Domain: .eco verified — a public commitment to environmental action

The Mission

Why Mindful Earth exists.

Wellness practitioners — yoga teachers, somatic workers, breathwork facilitators, coaches, energy healers, and everyone who contributes to the wellness experience — are burning out on the business side of being in business before they have even begun working with their clients. Fragmented tools, expensive platforms, no coherent community, and no unified support system.

Mindful Earth is being built to change that. One platform, one profile, one home — where practitioners can build their courses, host events, sell offerings, grow their community, and be discovered by the people who need them.

The founding belief: when practitioners thrive, their clients thrive. When clients thrive, communities shift. When communities shift, the planet feels it. This is the ripple Mindful Earth is building — one practitioner at a time.

The Problem

Wellness infrastructure is fragmented, expensive, and exhausting to navigate. Practitioners are burning out before they begin. Access to wellness is limited by cost.

The Solution

One ecosystem where practitioners build, grow, and give back — and where access to healing is not determined by income.

The Community Access Fund

When practitioners are stable, the Fund makes wellness accessible to those who cannot afford it. Not charity — the organic result of a thriving ecosystem.

The Ginkgo

Our symbol — unchanged for 200 million years, first to regrow after Hiroshima. Built slowly, rooted deeply. Survives because of its foundations, not its speed.

The Founder

Montana King

Short bio (100 words):
Montana King is the founder of Mindful Earth and a wellness professional with a background spanning life sciences, somatic practice, and six years of international retreat hosting and event planning. She holds a BSc in Life Sciences, a 200-hour Yoga Teacher Training, and a 300-hour Somatic Bodywork certification. Based in London and working globally, Montana built Mindful Earth because she lived on both sides of the problem it solves — as someone who could not always afford healing, and as a practitioner trying to build sustainably in a fragmented landscape. Mindful Earth is her response to both.

Long bio (250 words):
Montana King is a wellness professional, somatic practitioner, yoga teacher, and the founder of Mindful Earth — a purpose-led wellness ecosystem being built to support the practitioners who make healing possible and the communities who need it.

With a background spanning life sciences, somatic bodywork, business development, and six years of international retreat hosting and event planning, Montana brings both the operational rigour and the personal understanding that the wellness infrastructure space requires. She has worked with practitioners and brands across Canada, the UK, and Europe — supporting retreat planning, brand positioning, marketing, and growth.

Montana began building Mindful Earth in 2019 from a place of genuine conviction: that the wellness world needed better infrastructure, not just better content. She has lived on both sides of the problem — as someone who built her own practice through energy exchanges and community generosity when she could not afford access to healing, and as a practitioner navigating the fragmented, expensive, and exhausting landscape of building a wellness business alone.

Mindful Earth is her response to both sides of that experience. Based in London, growing globally, and rooted — like the ginkgo — in the belief that what is built slowly and deeply will always return.

Credentials: BSc Life Sciences (Queen's University, 2018) · 200-Hour Yoga Teacher Training · 300-Hour Holosomatic Bodywork Training · 6 Years International Retreat Hosting

Brand Assets

Colours, fonts,
and visual identity.

Please use only the approved brand assets and colour palette when featuring Mindful Earth. Do not alter the logo, change brand colours, or use unapproved imagery without written permission.

Colour Palette

Bark#5d4133
Mauve#754b4d
Forest#4d554c
Sage#bfc0ab
Parchment#f5f0e8
Sand#d9b382
Blush#d8aca4
Clay Rose#966a62

Typography

Gloock

Primary display font — headings, hero text, section titles. Elegant, grounded, timeless.

Lora

Body and italic text — warmth and readability. Used for paragraphs, quotes, and descriptive copy.

JOST

UI and label font — eyebrows, navigation, buttons, captions. Clean and modern.

Cormorant Garamond

Investor and formal documents — pitch decks, brand story, strategic materials.

Logo

The Mindful Earth logo uses the ME wordmark alongside the ginkgo leaf illustration. The ginkgo — one of the oldest living tree species, first to regrow after Hiroshima — represents resilience, ancient wisdom, and the act of returning. For logo files, please contact connect@mindfulearth.eco.

Social Handles

@mindfulearth.eco (primary)  ·  @mindfulearth.events  ·  @mindfulearth.media  ·  @montanacindy_ (founder)

Press Contact

Get in touch.

For press enquiries, interview requests, feature opportunities, or partnership conversations — we would love to hear from you. We aim to respond to all press enquiries within 48 hours.

Montana King — Founder, Mindful Earth
connect@mindfulearth.eco
mindfulearth.eco  ·  London, UK

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